Within the past few years, Seattle has been a booming seller’s market. Many people have moved to Seattle to purchase homes. As a result, it has put a tremendous strain on the housing supply since homes are selling fast. But just because the current market could give you the upper hand as a real estate agent doesn’t mean you should rely on the market for success. Instead, you should adapt successful business strategies that could work well for you as an agent in any market. Here are five ways to grow and promote your business in Seattle.
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Ask For Referrals
Do you specialize in a form of real estate that is considered a niche, such as vacation rentals or luxury homes? This could be a distinguishing factor for your real estate business. Therefore, it would be a good idea to get the word out among your colleagues around Seattle that you specialize in such areas of real estate. This will allow you to get referrals from other agents who are working with clients who need assistance with such properties.
Network, Network, Network
In addition to getting referrals from colleagues, it is also a good idea to rely on networking to grow your business. Getting out and attending business functions is still a great way to spread the word through word of mouth about your real estate business.
Another great way to network is through various vendors and other real estate professionals such as home stagers and home inspectors. Developing close relations with such people will allow you to send business their way while they also send business your way.
Use Social Media
Social media is a great strategy for growing your real estate business in Seattle. Through many platforms, such as Facebook and Instagram, you can share plenty of information about the properties, neighborhoods, and other essential details about available properties.
While there are plenty of free tools you can use on these social media platforms, there are also other tools you can use, such as ads, that you can strategically use to find new business.
Have Your Own Website
As a real estate agent in Seattle, you may start off at one firm but move to various firms throughout the course of your career. Each firm you work for will provide you with a company website. However, to maintain consistency in your brand, it is a good idea to have your own website. As a result, you won’t have to keep rebuilding website platforms as you move from firm to firm. Instead, you can always have clients refer back to your main personal website.
Harness the Power of Blogging or Vlogging
If you have great writing skills or great presentation skills, it may be a good idea to start documenting real estate experiences via a personal blog or vlog. Such a platform will give you an edge over other agents as it could give you the ability to become an authority on all things Seattle.
You could use your blog or vlog to showcase homes in the local area. Or you could use it to display your expertise about the neighborhoods around Seattle, providing future homebuyers with insight about school districts, local restaurants, events, and other pertinent info.
Even though the Seattle market is booming, there will come a time when the market won’t be as strong. In such times, you’ll need to arm yourself with tools that will help you drum up business to help you remain successful as an agent. These are a few advanced strategies that will help you maintain a strong book of business, no matter what the market is doing.
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