Social media is currently one of the best ways to advertise your business. However, since most business owners aren’t advertisers or in the advertising industry, they may have no idea what they need to do to develop a social media recruiting strategy. A recruiting strategy should help you to build your following in a slow and steady method, while also helping to spread the word about your business and increase brand visibility and brand awareness. Here are some of the most important tips you should follow to help you build a recruitment strategy and make the most of what social media has to offer.
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Find the Right Platforms
There are many different social media platforms. While you should be on the biggest ones, such as Facebook and Instagram, you may wonder what other platforms you should consider being on. Ultimately, you need to research the various social media platforms out there and find the ones that are ideal for your business. This may vary based on your targeted demographic of clients or consumers or based on whom the social media platform caters to. Taking into account all of these factors, you can find the right platforms to use for your business.
Ensure the Page Conveys Your Company’s Culture
Once you have set up a social media page for your company, you want to ensure that the page conveys your company’s culture. Most businesses are not unique. For example, there are so many companies that offer heating and cooling services, plumbing services, and hair-cutting services. If you simply post that you have another heating and cooling service, it doesn’t really tell people who find your page much about your company. Brag about your company, let people know what makes your company special and unique, and ultimately, ensure that your company’s culture is on display.
Use Videos and Pictures
It can be easy to post short and sweet posts on a social media page. However, studies have shown that people are more attracted to social media pages that post things like memes, videos or pictures instead of just posting words. People don’t want to read when they are scrolling through social media pages, and most want to stop and read what you write because it isn’t eye-catching. Use different types of content that are eye-catching and stand out to attract more interest in your social media pages and your business.
Interact With Your Followers
While it may be a little bit more time-consuming, you want to take the time to interact with your followers on social media pages. Answer any questions they have and address any concerns they have. Thank people for leaving positive feedback. The more you interact with your followers, the more your company feels more human and more lifelike. It also creates engagement, and improves the overall feeling that people have of your company. Lastly, by interacting with customers, you can help people to see the personality of your business.
Offer Incentives For Posting or Sharing Posts
The final tip about using social media as a recruiting strategy is to consider offering incentives for posting or sharing posts. Many restaurants are great about doing this. They may offer a free appetizer, such as free breadsticks, for liking a social media post or following the page. They may also offer a discount, such as 10% for sharing pictures of the food or leaving a review. While restaurants often use these tactics, other businesses don’t take full advantage of this. You should if you want to help your social media pages thrive, while also increasing the reach of your business.
If your business isn’t on social media, you may not be effectively using a large advertising method for your business. But, just creating a social media page for your business isn’t enough. Once you have done that, you need to create a social media recruiting strategy to help you make the most of the page, build your followers, and ultimately, help you to increase your bottom line. By following the tips listed above, you can help to use social media to advertise your business.
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