TikTok is one of the trendsetting social media platforms commonly used to scroll through entertaining videos and escape from reality. However, the user-friendly interface, incredible features, and audience demographics made it a perfect marketing tool for brands and businesses.
Lead generation is an essential part of driving sales to a business. Generally, marketers make use of different digital mediums to generate leads, and TikTok is one among them. The best part is that creators or marketers can buy tiktok likes to increase their engagement rate and reach a broader audience in a minimal time.
Recently, this all-in-one social application has come up with a dedicated ad type known as ‘Lead Generation Ads’ under paid advertising category. Interested to learn more? This article is all about TikTok lead generation ads. Keep reading!
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Why TikTok Is a Good Choice for Lead Generation?
There are countless reasons to choose TikTok, especially for the lead generation process. Some of the significant factors are,
- TikTok ranks as one of the most used social platforms in the world
- TikTok surged all other social media with over 800 million downloads
- The engagement rate on TikTok is higher when compared to other social media
- Has plenty of choices for paid advertising as well as organic methods.
- Audiences belonging to almost all niches are found on TikTok.
Benefits of TikTok Lead Generation Ads
Marketers may wonder what makes Lead generation ads special as you already have so many ad types within the app. You’re right! Organic and paid advertising on TikTok can be used to generate leads. But the ‘Lead generation ads’ are particularly launched to generate more leads than ever before. In addition to this, you can also reach out to Tikviral to increase content visibility and drive more conversions for your business.
Mobile-Friendly: In fact, most of the users use the TikTok app from mobile devices rather than desktops. In addition, the instant form attached can help your target audiences to learn more about your business and share their information with you directly. So, you need not worry about mobile optimizing or redirecting your audience to a landing page.
Pre-Built Fields: While creating an Instant form, you can add specific fields that ask for basic information from users, such as Name, Location, Email, Gender, Contact number, and more.
Customizable Forms: You can customize the lead generation form with the set of questions that you want to ask from your client or customer as per your need. This greatly helps to save your time and effort and lets you focus more on generating relevant leads for your business.
Gather Data Right Away: The data gathering after lead generation is much easier than before. Either you can download leads information from the TikTok app directly and then upload it to CRM or synchronize the form to your CRM if possible.
TikTok Lead Generation Ads & Its Importance
- Investing time, effort, and money in Lead Generation Ads help to reach more audiences and drive more conversions.
- Businesses can connect with their target audience, build a customer base and increase ROI by scaling up sales.
- If you run lead generation ad campaigns, your potential customers are able to provide their contact information within the application without navigating to a separate landing page.
Apart from this, there are many benefits that you can reap through TikTok lead generation ads. In simple terms, TikTok Lead Generation Ads is the best solution for businesses to reach an audience and gather leads effortlessly.
How to Setup Lead Generation Ads for Generating Leads on TikTok?
Before diving into Lead Generation Ads, make sure you are using a TikTok Business profile and not the personal one. Give all the necessary information and keep your Ads Manager ready to kickstart a campaign.
- Create an exclusive lead generation campaign on TikTok Ads Manager
- Choose Lead Generation as the campaign objective and continue
- Customize the campaign by selecting the audience whom you want to target
- Based on the result you need and your budget you have, optimize the campaign
- Now create your ad by uploading a video or creating one for lead generation
- Then, add a description, CTA, display name, and other information that asks for
- It’s time to create an Instant form with a template that is already available
- Give a name for your campaign and select the form type you want
- Customize your lead generation ad to decide how it wants to appear on TikTok
- Once everything is over, go through the ad to check its correctness
- Make sure all the aspects are correct, and finally, tap on the ‘Submit’ button
Additional Tips to Generate Leads on TikTok
Not only paid advertising techniques, but you can also take advantage of a few other strategies to generate leads for your business using TikTok.
Embed a Clickable link in bio – You might be aware that it is not possible to add a clickable link in every video. But you can make it possible by adding a clickable link to your landing page or website in the bio section of your TikTok profile. As a result, interested visitors will share the necessary details and may turn into your potential customers.
Avail the support of Influencers: Another great way to reach a new set of audiences and generate leads, influencer marketing will be the right choice. Look out for top influencers related to your niche and seek their support to attain your goals. This way, you can generate high-quality leads in an effective way.
Do TikTok Challenges: Attempting the current trends or TikTok challenges will help you to increase content reach and take your content in front of many audiences. The best part is that you can undertake TikTok challenges in two different ways; organic or sponsored TikTok challenges.
Apart from these ways, try out Tikviral to enhance the brand exposure and achieve more sales in an organic way.
The Bottom Line
Hope now you have a clear understanding of the new and exclusive feature of TikTok called Lead Generation Ads. Then, what are you waiting for? Get set to create lead-generation ad campaigns and elevate your business to the next level.
Cheers to collecting heaps of leads with TikTok Lead Generation Ads!
Thanks for reading!
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